Revel is an enterprise ready POS system that has functionality for towards retail and food service businesses. All the features are wrapped in a pleasing interface that is easy to navigate no matter which iPad you are using. To enhance the productivity of the system, Revel manufactures custom hardware that complements their software really well. Revel has a suite of apps which can be confusing to new users. The price may be appropriate for larger and enterprise businesses but is very steep for most independently owned businesses.
WHO IS REVEL A GOOD FIT FOR?
Revel only displays the hardware pricing on their website, making it difficult to know the true cost of the system. A typical one terminal setup will cost around $1800-$2500, including the iPad. We have seen quotes with up front license costs and monthly fees as high as $99/month per iPad. Revel also has leasing options which vary in price based on the hardware needed.
FRONT OF THE HOUSE
Revel’s employee facing app runs on all iPads – Pro, regular, mini – and lets staff ring up orders, track and review customer order history, run basic reporting and much more.
Revel’s ordering interface is clean and easy to navigate for both, first timers and pros. For restaurants, the menu can be broken down into categories and sub-categories so even large menus can be navigated quickly. The ordering interface can also handle multiple courses and seat numbers for fine dining establishments.
Retail businesses can use the search feature or a barcode scanner for the fastest checkout. Items can have as many modifiers and variants as you can imagine, each with their own price.
Employees can quickly store customer information as they are processing the order. Customer name, phone, address, birthday and other common fields can be stored and retrieved quickly. The address field also ties in with Revel’s delivery tool which lets employees look up whether an address is within the delivery radius.
For restaurants and bars, Revel offers the ability to upload pictures of items, automatic happy hour pricing, named discounts and a built in loyalty offering. All these features help the growth of the business and are a must have in this fast changing point of sale world.
Revel’s iPad app lets employees and managers run basic reporting, especially end of day reporting. While there is a fully functional backend, a lot of the day to day managerial operations can be handled by the iPad app. For example, managers can refund credit card transactions without having to logon to the backend.
Another reason we found Revel to be enterprise ready is because of their offline mode. They are one of the few systems that is able to function fully while the internet is out. The system can send orders to the kitchen, print receipts and even accept gift and credit card transactions which means the customer experience isn’t affected at all by an internet outage.
Revel’s backend is a perfect compliment to the iPad app. It expands on the enterprise level functionality offered to employees and really lets business owners manage and grow their business, no matter where they are.
The reporting is top notch. There are dozens of reports that help owners analyze their sales, keep their inventory fresh, provide detailed metrics on how the business is performing as a whole and much more.
We found the sales reporting to be comprehensive and providing enough customizability to suit the needs of a clothing boutique as well as a restaurant. Business owners can filter sales reports by category, sub-category or items. Inventory reporting lets owners see how much of each item is left and can go deeper to provide numbers on the various ingredients and their stock levels. This is very helpful for retailers to reduce their inventory costs and for restaurants to manage wastage. Another set of helpful reports is labor reporting which gives business owners insights on their profits at a macro level.
The various positions at foodservice and retail businesses call for strict employee controls. Revel offers business owners the ability to define exactly what each user can do on the iPad app as well as the backend. This is unique since most tablet POS systems limit the employee permission settings to just the iPad app.
To make accounting easier Revel integrates with Quickbooks and Xero. For payroll, they have partnered with ADP and Paychex. Business owners still have to sign up for these services independently but have to do less once the connection is made.
Revel manufactures their own hardware and have partnered with leading manufacturers to offer a suite of hardware solutions. Revel’s sleek iPad stands comfortably hold the iPad while have the option of mounting an iPad mini on the back to serve as a customer facing display. Revel is compatible with the Epson TM-T88, TM-T70, TM-U220 series printers and Vasario cash drawers. Honewell barcode scanners and Zebra label printers finish off the hardware line.
Revel offers support articles and Revel University for the business owners looking for a Do-It-Yourself (DIY) model. We have seen cases of Revel uploading inventory for customers for a fee, it is not something they do for each customer. There is a way to upload inventory and modifiers (for restaurants) which makes setup a lot less painful. All customers have access to the support team who can also help.
Revel makes it easy to learn their system and get support. In addition to having support articles, they also offer ‘Revel University’ which is a collection of support articles geared towards teaching business owners more about specific features. The Revel Customer Care Team can be reached 24/7 via phone, email or by submitting a request through their website.
Revel is a robust point of sale system designed for fast paced and high volume businesses. Their retail and food service apps are both good at serving their respective markets. Their customized stands, routers and other hardware streamline the setup process and make operations easy. We recommend Revel for larger businesses that have a large budget and are willing to pay the higher monthly fees.